Hands up if the setting and voice over in the first 7 seconds of this video reminded you of the narration in Thriller! (Just me?)
The old, mashed up church setting created some dark connotations and reminded me of Kendrick Lemar’s Humble.
However the fact the video matched the wispy, grotty, grimy (yet gospel) track, raps and lyrics almost perfectly shows how much thought and insight went into its creation.
The scatty camera shots make for intense viewing. You’ll find yourself unable to take your eyes of the screen. Throughout, there is a sense of a story-line but in an abstract, unrefined way. As the 3 minute video came to an end, I found myself wanting more… I don’t want to like it but am in awe at the same time. It’s a stunning mix of hip hop, nice camera work, a heavy beat, choral vocals, harsh rap with the church setting, the dark undertones and obscure vibes. Making for a very interesting production overall. NuBreed once again demonstrates his talent and uniqueness.
Both he and guest rapper Crown Freedom don casual urban clothing which adds another ingredient to this odd mixture of everything in a music video.
Final Thoughts
The team at Vital Signs did their thing. It’s really good and will stir something up within. Crown’s input both in track and vid is pleasing but I like the song more than the video.
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