From working for the BBC and Managing Director of Multi-Million Pound turnover Choice FM (now Captial Xtra) to making no11 on the Guardian newspaper ethnic minority list.
Ivor Etienne radio & TV music consultant and media analyst is steeped in the understanding and knowledge of the music business for many decades.
We sat down with the bubbly and insightful media veteran to discuss radio and the importance it still holds in the music industry today.
How much sales and money drives the playlisting structure on your favourite stations. He shares inside secrets to the inner working of the music industry also.
“Christian artists (in no way generalised) will always struggle to get thier songs on daytime mainstream radio…”
So if you are an aspiring music artist or fledgeling music label, get your note pad out and jot down the pearls of wisdom the media mogul delivers.
You can follow Ivor Etienne @ivoretienne
Subscribe to our channel to get the latest videos Kingdom Culture YouTube channel